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5 SEO Tips for Real Estate Agents in 2022

By Realty Times

Most people look for their real estate agents online nowadays, which is why it is so important to do good SEO. The days of putting a sign in the yard and waiting for clients to find you are long gone. Young homebuyers look to Google and social media for real estate agents or homes for sale before making phone calls or sending emails. With that in mind, below are 5 SEO tips for real estate agents who want to maximize their visibility online. 

1. Optimize your website for search engines

When putting together your website content, it is important for real estate agents to make sure their content is optimized for search engines. This means that you should use SEO friendly keywords and phrases and avoid putting in keywords that nobody would search for (keyword stuffing). If all of that seems daunting to you, or you don’t have the time to undertake it, consider performing a search of something like “SEO Brisbane” and reaching out to SEO experts. 

Think about the way people look for real estate agents. They are probably searching for something like “best real estate agents in (your location)” or “real estate agent near me.” To make your content more relevant, you could include words and phrases that people would search for in your website content. Content can be optimized by putting keywords within the webpage text itself, using meta tags, placing links on your webpage to other pages on your site. 

2. Research the right keywords to target

Good SEO always starts with good keyword research. As a real estate agent, this means that you should find out what people are searching for when looking to buy or sell a house. For example, if you serve a large suburban community, you might want to consider using terms like “homes in (specific suburb)”, or “real estate agent near me.”

3. Write interesting and informative blog posts

Make sure your blog posts are interesting and informative. This is the kind of content people want to read and share, and it’s what will be rewarded by search engines. As a real estate agent, you might consider writing about the suburbs you serve or about the real estate market in your local area.

If you are at a loss for topics, a good way to come up with new, trending topics is to do some keyword research on Google trends. Google trends will show you what people are searching for, broken down by month. For example, if you search “real estate agent near me” on Google trends, you can see that this has been a very popular search phrase in various places over the last six months.

4. Use social media to promote your content

Anytime you create new SEO content, utilize your social networks and share it with your followers. It’s important to be consistent with this; otherwise, you will not see any benefits. But don’t forget to promote your older content, too – it never hurts.

5. Get involved in the online discussion forums and communities

A great way to get your name out there and increase your brand awareness as a real estate agent is to participate in online discussion forums and communities. Make sure that your profile is well-rounded, as this will increase your chances of being seen by those who are interested in what you have to say. If you have an interesting take or knowledge to share, do it.


Concentrate on your SEO and you will undoubtedly become one of the most searched for and visible real estate agents in your area. Incorporate good keyword research, social media sharing, and content writing into your business and grow your client base. It’s as simple as that.