By Real Estate Photography Study
Not sure when to plan your next listing photo shoot? The most popular day of the week for real estate photography: Wednesday, according to a new study of real estate photography data from HomeJab, a professional real estate photography and video service. Twenty percent of all listing photos are taken on Wednesday.
Tuesday and Thursday are tied as the second most popular day of the week, at 18% each.
“Most professional real estate photography shoots don’t happen on weekends, even though home sellers are typically more available,” says Joe Jesuele, founder and CEO of HomeJab. “Our research shows that only about one out of 10 listing photo shoots occur on a Saturday and Sunday.”
The study also found that video and 3D shoots of property listings are growing more popular ever since the pandemic began. The share of video and 3D virtual tours ordered by agents jumped to 53% of photo shoots in 2020 and 48% in 2021 (compared to 37% in 2019), according to HomeJab.
However, aerial photography seems to be losing some traction. HomeJab reported that about 15% of real estate listing photo shoots included aerial photography in 2018 and 2019, but that percentage dropped to 12% in 2020 and 14% in 2021.
“Agents typically have a fixed budget for photography so an increase in one service would cause a decrease in the other service,” Jesuele says. He expects video and 3-D tours to continue to remain popular and aerial photography to rebound this year. “Increasing visual content satisfies sellers and helps potential buyers, especially those who still don’t want to tour physically as many houses as they once did,” Jesuele says.