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Opportunity Knocks

By Michael White

When opportunity knocks, answer the door!!! As the mortgage industry goes through another series of changes, you need to know how to take advantage of these changes. 

We have talked about the purchase to refinance balance for all originators. Never has that balance swung so far to the refinance side, then back to the purchase side, that this has been a challenge for some to navigate. 

There have been thousands of layoffs industry wide, some good people who have lost their jobs because their companies were not ready for the shift in business. Many licensed originators, LOAs, processors, underwriters, closers, and support people who could be a HUGE benefit to any thriving mortgage branch or company. Are YOU prepared to take advantage of this opportunity?

The new reality is you need to be strong in the PURCHASE arena and setting coffee appointments with Realtors® and buying leads is NOT going to get you where you need to go. You need to master the key five skills:

  1. 1. Prospect – Master Diversity
  2. 2. Process – Master your Process
  3. 3. Master Communications – email won’t get it done
  4. 4. Database – Master the collection and retention of your contacts
  5. 5. Master Value – It’s NEVER about price, it’s always about value!

If you need help in any or all these areas, I can help. This isn’t about just about survival; it’s about learning to THRIVE! I have a very limited calendar this summer and only a few spots left for my annual business planning events this fall. If you would like to discuss how I can help you, your team, your branch, or even you entire company, please reach out to [email protected] and we can set up a time to talk about your needs and your budget. Opportunity is knocking…